9:00 - 10 :30 I.
Opening Session

Ana Maria Cabanellas
President, International Publishers Association (IPA), Argentina
Sok-Ghee Baek, Korea
Korean Government Representative
Michael Keplinger, Switzerland
O Young Lee, Korea
Orhan Pamuk, Turkey
11 :00 - 13:00 II.
"Diversity in a Shared Future"
Prospective views on the future of publishing

Chair: Herman P. Spruijt
Vice President, International Publishers Association (IPA), Netherlands
Norio Komine, Japan
Alain Kouck, France
Consuelo Saizar, Mexico
Deborah E. Wiley, USA
14:30 - 16:00 III.
Translation Rights: The Diversity Challenge

Chair: Young-Yul PARK
President, Parkyoungyul Publishing House, Korea
Jae-Geon Yoo, Korea
Kristian Müller von der Heide, Germany
Lynette Owen, UK
Chul R. Kim, USA
14:30 - 16:00 IV.
Moving Closer Together: The Changing World of Major Publishing Partners

Chair: Asoke Ghosh
Chairman & Managing Director, Prentice Hall of India Ltd., India
Yu Sik Cho, Korea
Ryoji Fukada, Japan
Olav Stokkmo, Belgium
Sang-wan Han, Korea
14:30 - 16:00 V.
Cultural Diversity & National Book Policy

Chair: Joung-Chun Rhie
Professor, Chung-Ang University, Korea
Alain Gründ, France
Linden Lin, Taiwan
Sheila Copps, Canada
Mauro Rosi, France
16:30 - 18:00 VI.
Trade Association Trends

Chair: Anne Bergman-Tahon
Director, Federation of European Publishers (FEP), Belgium
Dudley Schroeder, South Africa
Kristina Ahlinder, Sweden
Ivan Cecchini, Italy
Risuan Aramcharoen, Thailand
16:30 - 18:00 VII.
Independent Publishers & Globalisation

Chair: Nick Perren
Director, Maia Publishing Services Ltd, UK
Muge Sökmen, Turkey
Brian Wafawarowa, South Africa
Octavio Kulesz, Argentina
16:30 - 18:00 VIII.
Authors-Publishers: The Way Forward

Chair: Yoshinobu Noma
Senior Executive Vice President & COO, Kodansha Ltd., Japan
Anders Heger, Norway
Antonia Fritz, Switzerland
Satoshi Katayose, Japan
Julian Viñuales, Spain
19:30 Welcome Dinner at COEX Convention Hall

8:30 - 10:00 IX.
Freedom to Publish in Asia

Chair: Bjorn Smith-Simonsen
Publisher, Pax Forlag SA, Norway
Anders Heger, Norway
Soe Myint, India
Jing Bartz, German
Trasvin Jittidecharak, Thailand
Bùi Chat, Vietnam
10:00 - 10:30 X-A.
Chinese Publishing Today

Deyan Yang
Executive Vice Chairman, Publishers Association of China (PAC), China
11 :00 - 12 :30 X-B.
Future & Challenges of Asian Publishing

Chair: Eoun Ho Kim
President, Hangilsa Publishing Co., Ltd., Korea
Yu Kanehara, Japan
Xiuyu Dong, China
Kyung-Koo Han, Korea
Kartini Nurdin, Indonesia
14:00 - 15:30 XI.
New Trends in Children’s Publishing

Chair: Ibrahim El Moallem
Chairman, Dar El Shorouk Publishing House, Egypt
Amira Aboulmagd, Egypt
Tadashi Matsui, Japan
Ho-Baek Lee, Korea
Thomas Seng, Germany
14:00 - 15:00 XII.
Paju Book City, an Inspiring Model for Publishers

Ki-ung Yi
Chairman, Bookcity Culture Foundation, Korea
14:00 - 15:30 XIII.
Tradition and Innovation in Scholarly Publishing

Chair: Peter Givler
President, International Federation of Scholarly Publishers (IFSP), USA
Min Suk Choe, Korea
Masami Yamaguchi, Japan
Sayri Karp, Mexico
Christopher Hudson, USA
16:00 – 17:30 XIV.
Balancing Interests in Copyright

Chair: Yu Kanehara
Vice-President, International Publishers Association (IPA), Japan
Alicia Wise, UK
Jorgen Blomqvist, Switzerland
Caroline Morgan, Australia
Nancy Karimi, Kenya
16:00 – 17:30 XV.
Schoolbooks: Do Schools Need Private Publishers?

Chair: Brian Wafawarowa
Managing Director of New Africa Books, President of APNET, South Africa
Janet Njoroge, Kenya
Javier Cortés, Spain
Dominador Buhain, Philippines
16:00 – 17:30 XVI.
Publisher Training: Local Needs, Global Challenges

Chair: Albrecht Hauff
Chairman and CEO, Georg Thieme Verlag KG, Germany
Jae Wook Lee, Korea
Pippa Smart, UK
Hugo Setzer, Mexico
Bakur Sulakauri, Georgia
19:30 Korean Evening at Changgyeong Palace

9:00 - 17:00 Visit to Paju Book City and Imjingak
18:00 Cultural Evening at the National Center for Korean Traditional Performing Arts

8:30 - 10:00 XVII-A.
New Media - New Platforms
Chair: Jens Bammel
Secretary General, International Publishers Association (IPA), Germany
Jérôme Denoix, France
Won Yong Kim, Korea
Yutaka Tashiro, Japan
10:00 - 10:30 XVII-B.
The Cult of the Amateur
Andrew Keen
Author, USA
11 :00 - 12 :30 XVIII.
The Future of Book Fairs

Chair: Peter Weidhass
Chairman, Conference of International Book Fair, Germany
Dana Kalinova, Czech Republic
Roberta Chinni, Italy
11 :00 - 12 :30 XIX.
Creating New Readership: Marketing Strategies
Chair: Young-Hye Lee
CEO, Design House, Korea
Yoichiro Fudeyasu, Japan
Jesús Badenes, Spain
Rex How, Taiwan
Henk Kraima, Netherlands
11 :00 - 12 :30 XX.
Lessons learned in the Piracy Battle

Chair: Deborah Wiley
Senior Vice President, John Wiley & Sons, Inc., USA
Patricia Judd, USA
Khaled Bilbeisi, Jordan
Ana Maria Cabanellas, Argentina
Theresa Liu, Taiwan
14:00 - 15:30 XXI.
Reading Promotion:How to Win the Battle?

Chair: José Manuel Gómez
President & CEO, Grupo Anaya, S.A., Spain
Luis Gonzalez, Spain
Won-Keun Baek, Korea
Karin Plötz, Germany
14:00 - 15:30 XXII.
Anarchy or Synergy: Perspectives on International Copyright Governance
Chair: Geoffrey Yu
Senior Specialist Advisor, Ministry of Foreign Affairs, Singapore
Shoji Hirai, Japan
Reto Hilty, Germany
Frances Pinter, UK
Dae-Hee Lee, Korea
14:00 - 15:30 XXIII.
User Friendly Copyright: Tools For e-content 2.0

Chair: Piero Attanasio
European and International Projects Manager, Italian Publishers Association (AIE)., Italy
Brian Green, UK
Ronald Schild, Germany
Jens Bammel, Germany
16:30 - 18:00 XXIV.
Closing Ceremony

Ana Maria Cabanellas
President, International Publishers Association (IPA), Argentina
Mun-Yeol Lee, Korea
Jean-Marie Le Clézio, France
Korean Government Representative
Sok-Ghee Baek, Korea
19:30 Farewell Dinner at Grand Ballroom, Grand InterContinental Seoul